This is Bwin !
Bwin is where sports, casino and gaming collide in a world of black and yellow. Every design choice reflects the power, precision and the rush of the game. BIG AND BOLD is our memo. This is our game!
Bwin Sharepoint Page Design
Tasked with designing the Bwin Microsoft Sharepoint page for the Creative team. The EUROS was one of our biggest campaigns and I wanted to make sure I captured not only the characters, but also the main key visuals. I created mockups that related to the main TVC and used an overlapping feature to engage the audience.
Another one of Bwins big campaigns was, Bwin Africa which would be featured on the Sharepoint page. Even though this project was before my time, I was tasked with bringing this page to life. I took images from the shoot and combined these with the theme of ‘out of frame’ placement for the mock-ups. This page was more challenging because I didn’t have much to work with as most of the campaign was done externally. I had to really think about how I could use these shoot images and turn them into original mock-ups.
EUROS Themed Key Visuals
Standard version
Boosted version
Gamed Themed Key Visuals
Standard version
Booster version
Daily prize wheels happen often which is why we like to differentiate it, by giving it a bit more personality to cater to the campaign or certain games. We have the standard version which is subtle and then a boosted version with a bit more sparkle to emphasise the feeling of having something extra.
ASO Designs
App Store designs for Bwin, using dynamic 3D phone mock-ups and carefully selected icons to create depth and energy. I think the most difficult part of this project was trying to find elements that could enhance the features of the screens whilst maintaining a polished, non-childish aesthetic.
EUROS ASO Designs
Team vs Team
Concept for team vs teams player odds using team jerseys.
Spotlight of the Week design
Casino Game of the week
Designs for Game of the Week. We needed a border design where game covers could be placed at the beginning of each week. One design for slots and another for casino with icons related to each around the edge.
Above shows the Mock-up of how it would look for Slots Game of the week.
Esports Backgrounds & Icons
For the Esports page they wanted something sleek yet futuristic to represent the virtual look of E-sports. I noticed a lot of esport backgrounds had some texture or some sort of geometric construction so I used that as my main point of focus for these design options.